Searches have increased 152% year on year. We love a trend as much as the next girl, be it tiny glasses, mulled wine-coloured hair or curtain bangs. (The list goes on…)More often than not, Pinterest can forecast trends before they actually happen, by analysing their search data and pinpointing when a term spikes in popularity. In the recent Pinterest 100 Global

Male grooming is now a multi-billion pound worldwide industry, thanks to a growing number of men spending more on their appearance. Face wash, moisturiser, pore strips and hair removal products are now commonly featured in many a man’s bathroom cabinet – and now also, makeup. Given that there is already a male Cover Girl spokesmodel, whole beauty sections

It’s this season’s easy-peasy beauty trend. If you’re the type of person that lives for precision when it comes to your beauty look, you may want to divert your eyes, because this trend is seriously messy. This season, intentionally blurry pouts, a la grunge beauty icon Courtney Love, were seen all over the runway in a bid to modernise

I can’t stop my body from changing—but I can change how I think about it. As a beauty editor, I’ve heard time and time again how everything slows down as we age: Cell turnover, collagen production, and skin elasticity are just a few things that begin to dwindle in your mid-twenties. I thought I was

Beauty vlogger Nabela Noor shared an emotional makeup tutorial about self-love on Instagram. In the video, Noor uses makeup to write the words “pig”, “ugly,” and “fat” on her face, which are just some of the cruel names that people have called her this year. She proceeds to blend the words away and replaces them

Make-up guru Sona Gasparian on how to tweak your routine for the better Often we stick to our makeup routines, but sometimes tiny tweaks can make a big difference to our overall look. Just ask a professional, who could point out where we’re going wrong – usually, they’re things we could be blissfully aware of. Sona Gasparian,

There are a lot of talented makeup artists out there today. And many of them are more than happy to give us all a peek inside their process via their Instagram pages or YouTube tutorials, allowing us non-professionals the opportunity to try to replicate their work at home. One particular makeup artist, however, has a

If there’s one thing I’m sure almost all of us are clued in on about pop culture, it’s how much the Kardashian family slays the style and beauty game. All of the Kardashian and Jenner ladies have managed to make iconic names for themselves and gathered their own individual cult following (thanks, Kris). We all

After giving us all a look into their gloriously hilarious best friendship for W magazine’s Best Performances issue, Jennifer Lawrence and Emma Stone are pulling back the curtain just a little further. In a video, taken after the Golden Globes and later posted to Lawrence’s Facebook account, the two Oscar winners showed us what a typical night

Beetles, mealworms, bees, oh, my. We’re all about realism in art. A painted plant that looks like a real plant? Great. Two cats chilling on a couch? Neato. But one makeup artist is taking the realistic aspect up a few (billion) notches by creating intensely intricate makeup looks with an added flair: real bugs. Yes,