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9 Clown Makeup Ideas for Halloween That Aren’t Pennywise

by Devon Abelman / Tuesday, 17 October 2017

Thanks to the box office success of It, clown makeup is no longer confined to children’s birthday parties. Makeup inspired by the movie’s main character has officially taken over Instagram feeds and Pennywise clown suits have become the most sought-after costume for 2017. Come October 31, you’re bound to see more clowns than you’re comfortable with.

Beyond Pennywise’s signature look, makeup artists on Instagram have come up with several different ways to do clown makeup for Halloween. Many have maintained the creepy factor, but others have created cutesy versions that won’t scare the kids that live next door. We rounded up some of our favorite looks, so you can still be a clown this year without looking like everyone else at your next Halloween party.

Glitter Glam

Classic clown makeup is not immune from the Instagram makeup treatment. Aaliyah Jay made candy apple red lipstick and lots of glitter look more sinister than ever.

You came to the wrong circus ‍♀️

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Face painter Laura Kalmakoff and makeup artist Alex Rivera paid homage to old-school pantomimes. I’m living for the airbrush-like blush.


On the scarier side of the spectrum, you have clown makeup that requires lots of fake blood.

Just me being a clown #halloween #halloweenmakeup #halloweenmakeupideas

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HALLOWEEN SERIE 3/31 – Horror Circus FULL TUTORIAL ON YOUTUBE (link in bio) _ ✖️MAKEUP DETAILS✖️ @wigisfashion Wig @fashionlentilles contacts @morphebrushes 35K palette @lasplashcosmetics UD Brows (code ‘marion’ -25%) @nyxcosmetics_france Jumbo pencil ‘Milk’ @katvondbeauty Tattoo liner @blackmooncosmetics Leo lashes & Deranged lipstick @eylureofficial 111 lashes __ #halloweenmakeup #halloweentutorial #halloween #halloweenparty #halloweencostume #halloween2017 #halloweentime #halloweenfun #halloweenmonth #halloween #halloween2k17 #halloweenideas #halloweenmakeupideas @halloweenmakeupideas #halloween17 #sfxmakeup #motd #makeup #buzzfeedbeauty #makeupfeed #frenchgirl #makeupartist #fashionlentilles #wigisfashion #kvdlook #morphe #morphebrushes #nyxcosmetics #blackmooncosmetics #eylure #lasplash

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Dripping paint and Easter-like hues have never looked so terrifying.

Candy Corn

The season’s most controversial candy doubles as eye makeup with this clown look.

Happy Halloween 1st!•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••I feel really sick today so this was my best effort at a little pumpkin clown girl?¿ inspired by @callowlilyart •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••used @katvondbeauty @katvondbeauty tattoo liner ‘trooper’, e.l.l. ‘Witches’, @sugarpill pressed shadow ‘buttercupcake’, ‘flamepoint’ & ‘tako’, @limecrimemakeup ‘squash’, @anastasiabeverlyhills dipbrow ‘ebony’, subculture palette shadows, @taterrounds ‘under the sun’, @rouge.and.rogue ‘china doll’ lashes, @nyxcosmetics white liquid liner, and @mehronmakeup paradise aq paints2hrs

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Pretty in Pink

Crystal makeup isn’t just for the runway. Paired with fluorescent pink face paint and glitter, it’s perfect for Hallow’s Eve.


Makeup artist Luna Fortun took inspiration from drag queen Matte L for this menacing clown makeup.


Bozo the clown but make it fashion.


Welcome to the scariest spin on the neon eyeliner trend